Ideas in Development for $20,000 at


Ideation Hive is a contest to generate ideas that help emerging organic food and beverage brands grow their fan base. We are looking for concepts that use digital media and technology in innovative ways to engage fans. This could be through short films, games, social media, apps, etc.—any cool new way for health-related brands to engage fans.

Ideas already in development include mobile apps, film festivals, social networks and more.

Take a peak at these ideas and add yours for a chance at $20,000


The Hive is Alive and Buzzing



Ideation Hive is a contest to generate ideas that help emerging organic food and beverage brands grow their fan base. We are looking for concepts that use digital media and technology in innovative ways to engage fans. This could be through short films, games, social media, apps, etc.—any cool new way for health-related brands to engage fans.

Think of a creative, emotional, or experiential way of using media to engage the fan base of a health-related brand. Create a unique idea that connects people with brands through digital engagement. You can submit storyboards, sound clips, video clips, graphic images, etc. We are looking for your creative ideas as a start, and then will work with finalists to flesh them out.

Join the Hive Today for Your Chance at $25k


The Making of Boyhood

Richard Linklater’s new film Boyhood is a coming-of-age story in the truest sense. The film follows the maturation of Mason (played by Ellar Coltrane) over the course of 12 years – from kindergarten through high school. Linklater did not use a group of actors to mark the passage of time. Instead he chose to shoot the movie over 12 years, following the cast in real time.

It’s quite a feat when you consider all the obstacles one could encounter over such a period.

To start with the practical: financing. Linklater found financiers willing to fund the movie for a couple of hundred thousand dollars per year, but he fully expected the money to dry up at some point given the realities of the film business. Amazingly, it didn’t – Linklater’s blind luck.


The actors – particularly the child actors – were another consideration. Can you imagine the difficulty of trying to project both the talent and interest these six-year-old actors would have in the movie in their teens?  Linklater again got lucky with his lead actor, Ellar Coltrane, who remained passionate about the project. Linklater wasn’t so lucky with his real-life daughter (Lorelei Linklater) who at one point asked for her character to be killed off. Linklater used the tried-and-true method of any desperate parent…bribing her with a gift.

Add in the difficulty of also coordinating schedules each year with two full-fledged Hollywood actors in Ethan Hawke and Patricia Arquette, and you have quite the production process!

Somehow Linklater didn’t just pull it off, he made the film and the passage of time appear seamless and organic. If you haven’t already seen Boyhood you should definitely go check it out.


Event: Digital Revolution at the Barbican Centre

If you happen to find yourself in London at some point this summer you should check out the Digital Revolution exhibit at the Barbican Centre.  Running through September 14th, the exhibit delves into the effect of technology has had on art over the past four decades.

The wide-ranging exhibit explores the impact of technology on various mediums. For example, one section focuses on how computers have changed filmmaking, looking at films like Inception, Gravity, and How To Train Your Dragon 2.


Walking the exhibit is more like entering a futuristic nightclub than a museum, but this may be part of the point. The way we experience and interact with art is changing along with the crafts, themselves.  Not every art form changes as drastically as film, but even the act of writing has slowly and subtly changed over time as new technologies – from the typewriter, to the computer, to the tablet – have allowed writers to alter their processes (not to mention new social platforms, like Twitter, which influence writing trends).  As for the reader, the experience has changed as well, with devices like the Kindle transforming how we digest language.

To learn more about the exhibit, and what the future of technology holds for your art form, take a look at the press release below:






The Power of Artistic Collaboration

There’s a wonderful op-ed by David Brooks in today’s NY Times that illustrates the power of artistic collaboration, dispelling the notion that artistic genius must arise only from a single and singular voice.

Countless pairs or groups of artists have complemented each other for the betterment of their art, but the one Brooks discusses at length is the relationship between John Lennon and Paul McCartney (profiled in full here).


Brooks write that the two had a “special tension” that came from having similar musical tastes but coming from different artistic traditions – McCartney from sunny-pop and Lennon from the angst-ridden rebel tradition.

 A good example of how this tension produced great art is in the famous Beatles song, “Help”. Lennon wrote the song while deep in depression and, unsurprisingly, it originally had a “slow, moaning sound.” McCartney took the power of Lennon’s depression and gave the song its classic, lighthearted melody.

Brooks goes on to discuss the many ways single artists or artistic groups can challenge and enhance their work by exploring life in ways that may make them uncomfortable – embracing life’s contradictions to come to new conclusions that would not otherwise be possible (you should check it out).

Also, remember that Tenlegs is a great place to meet new artists who you might not normally interact with. It might be a cool experiment to go through some of your fellow artists’ portfolios and find someone whose work troubles, confuses or challenges you and reach out to them. You can collaborate in our online Workspace or on Public Projects and see if you can help each other progress artistically. Who knows, maybe you’ll be the next great artistic pair.