Automating and Personalizing Communications with Prospective Students

Authored by Kevin Mayne. Kevin Mayne is vice president of Enrollment Management and Patty Patria is CIO at Becker College.

To gain prospective students' attention, an institution's communications must be personalized, relevant, and frequent. At Becker College, we focused on these three points in 2011 to create strategic prospect campaigns, and our efforts paid off: over the last two years, we've experienced a 55 percent increase in applications, a 34 percent increase in accepted students, and a 12 percent increase in deposited students. Read More...