What The People Who Read Your College Application Really Think

Mouni Feddag for NPR

Mouni Feddag for NPR

Authored by Kirk Carapezza


Time to get together the transcripts and the test scores and put the final touches on those personal essays. It's college application season, again.

To a lot of students, the process seems wrapped in a shroud of mystery. What exactly happens when you send your application out into the unknown only to ... wait?

Well, here's a glimpse behind the curtain at one school.

Inside a tiny conference room at the College of the Holy Cross in Worcester, Mass., the admissions committee is preparing to review 23 applications. The committee members will spend about two minutes on each before deciding whether to accept or deny admission or place the application on hold.

To speed things along, the committee members use a lot of jargon, like "L-B-B" for late blooming boy, and "R-J" for rejection.

If it sounds like they are cutting corners, know that before the committee meets around the table, each application gets a close look from two of the members.

Then it's condensed into a single one-page profile. The one for this student says he comes off just a bit arrogant in his essay and interview:

"Academically he has everything. I wonder if a counselor call might be enlightening?" asks one member of the committee.

"It sounds like maybe he could work on it and be cognizant of it. I mean, he's strong academically," says another.

A third member chimes in, chuckling, "I think his classmates could bring him down to reality. (Read More...)

Guidelines for Making the Final College Choice



Authored by Jeannie Borin

The waiting is almost over as admission notices get sent out now and within the next few weeks.

Making an informed and correct college choice is crucial.

There are a variety of ways that each person goes about making their final college choice. Factors in selecting a college may vary from person to person. However, there are some common questions that should be taken into consideration.

Here are guidelines for making the final college choice:

1. Eliminate colleges that you would not consider attending. This may reduce your acceptance list and make the final college choice a bit easier.

2. Proceed with caution if you have not visited the college. Read More...

Automating and Personalizing Communications with Prospective Students

Authored by Kevin Mayne. Kevin Mayne is vice president of Enrollment Management and Patty Patria is CIO at Becker College.

To gain prospective students' attention, an institution's communications must be personalized, relevant, and frequent. At Becker College, we focused on these three points in 2011 to create strategic prospect campaigns, and our efforts paid off: over the last two years, we've experienced a 55 percent increase in applications, a 34 percent increase in accepted students, and a 12 percent increase in deposited students. Read More...