Alumni Giving

International Alumni – a Gold Mine for Many Reasons

Authored by Gretchen Dobson, Ed.D. Global Strategist, Gretchen Dobson, LLC 

Happy Chinese New Year to friends at home and abroad. The Spring Festival is upon us (actual date is February 19) and I wanted to share a few thoughts in response to a recent post on Inside Philanthropy:

http://www.insidephilanthropy.com/home/2015/1/15/why-foreign-born-alumni-will-be-a-growing-gold-mine-for-coll.html

The contributor writes about what I agree is often an untapped resource: our international alumni. Read More...

Loyalty Isn’t Enough for Alumni Giving

Authored by Josh Keniston, Research and Product Director, Eduventures

Ice bucket challenges and crowd-funding platforms have dominated non-profit headlines and social media feeds for the last few months. A new generation is using technology in unprecedented ways to raise awareness for causes they care about. Hidden behind the buzz, however, is an important take-away that higher education leaders must understand in order to attract the next generation of donors —it’s not just how this generation gives, but rather why they give.

Eduventures’ Alumni Pulse research, which combines survey data with giving records for over 70,000 alumni, indicates that donor motivations are changing. Most notably, young alumni are far less likely to give out of a sense of loyalty than their parents or grandparents. Only 27% of Millennials cite “obligation” as a top motivator for giving, compared to 50% of Baby Boomers (see Figure 1). Instead, Millennials are more likely to be motivated by the impact that they believe their gifts will make. Read More…

Three Paradigms for a Successful Alumni Engagement Strategy

Authored by Ryan Catherwood, Higher Ed Live blogger and Former Host of Advancement Live, Assistant VP for Alumni and Career Services, Longwood University

Alumni engagement is about making stronger alumni under the flag of the university. Our efforts should yield personal and professional success stories and in the process increase school spirit. Successful alums that can equate post-college achievements back to the institution will hopefully be compelled to give back both time and treasure over the long term. At least, that’s the goal as I see it. But I believe there are two prevailing paradigms within higher education that might ultimately hold back an institution from realizing some of their engagement goals. Read More...