Prospective Students

Gap Year May Have Benefits Long After College

Authored by KJ DELL’ANTONIA

Not every child who gets into college is ready to go. For some, taking a “gap year” — deferring admission for a year after high school graduation — may prove invaluable, helping a child thrive in college and after graduation as well. That’s among the messages in Jeffrey J. Selingo’s newest book, “There Is Life After College: What Parents and Students Should Know About Navigating School to Prepare for the Jobs of Tomorrow. 

Many colleges now endorse the gap year, including Harvard, which “encourages admitted students to defer enrollment for one year to travel, pursue a special project or activity, work or spend time in another meaningful way.” Students who take time off tend to do better academically and are more likely to be satisfied with their choices after graduation, and we’ve written about how students who take time off may be able to make better choices about things like alcohol and sex and have a better understanding of what they want from college. As Lisa Damour, who writes a column on adolescents for Well Family, puts it, “teenage years are like dog years: a year of maturation at age 18 is worth at least seven in later life.” Read More... 

Automating and Personalizing Communications with Prospective Students

Authored by Kevin Mayne. Kevin Mayne is vice president of Enrollment Management and Patty Patria is CIO at Becker College.

To gain prospective students' attention, an institution's communications must be personalized, relevant, and frequent. At Becker College, we focused on these three points in 2011 to create strategic prospect campaigns, and our efforts paid off: over the last two years, we've experienced a 55 percent increase in applications, a 34 percent increase in accepted students, and a 12 percent increase in deposited students. Read More...