How to Cold Call Your Future Mentor

Getting that first meeting with an in-demand executive or potential mentor can change the course of a person’s career. But how do you break through with someone you’ve never met before? PHOTO: ISTOCK

Getting that first meeting with an in-demand executive or potential mentor can change the course of a person’s career. But how do you break through with someone you’ve never met before? PHOTO: ISTOCK

Getting a meeting with an influential person you admire actually could change your life, by opening doors and providing inspiration or advice.

But how do you connect with a total stranger who is in demand and make that person want to meet with you? Pulling off the career equivalent of a moon landing requires a first contact that is pitch-perfect: the perfect subject line, a winning introduction, a request that isn’t too big or vague, and—a subtle touch that’s often overlooked—a hint of what you can offer in return.

Most people reach out by email, and these emails are often swiftly deleted, experts and executives say. Often, the sender is asking for too much time—even an hour is usually too long—or too much commitment, such as saying outright, “Will you help me get a job?” Unfocused requests for pointless conversations, such as asking about the recipient’s accomplishments or background, also tend to land straight in the trash.

That first email should show that the sender is well informed and prepared for a purposeful discussion. Give a succinct summary of who you are, what you want to accomplish, what you are asking for and if possible, something you can offer.  (Read More...)