When the right two companies or brands join forces, amazing things can happen. Figuring out the right way to partner up with another company is key to making a hybrid ad campaign work.
First things first one must determine whether the two products should be co-branded or co-marketed.
For today’s post we’re going to stick to co-branding.
Co-branding is basically when two products are united into one super-product, if you will. Think Doritos Locos Tacos – two like-minded companies (Doritos and Taco Bell) with similar demographics and flavor sets came together to enhance their respective brands by each attracting their own loyal customers to the other’s product. It was a natural way for both companies to broaden their reach and create a new product that excited fans.
Click the link below to see some of the best co-branding examples from recent years: