As an independent artist, you may not feel ideologically aligned with large corporations, but your perspective, your experience, your art means something to many companies who seek true engagement with consumers’ passions.
Absolut Vodka has actively aligned itself with the arts and tried to engage in the social issues that its customers care about.
Here’s a tweet from last year lamenting the demise of the famed 5 Pointz graffiti park in New York City:
The tweet generated (121 retweets, 69 favorites) a substantial increase over the typical Absolut tweet (1-10 retweets, 1-5 favorites)!
It demonstrates that consumers are ready to welcome companies to join them in the issues they care about. Art initiatives, in the case of Absolut and other brands looking to connect with millennials, is a natural common ground as artistic endeavors are always – to some extent – about connecting to fellow people, be it through graffiti art, film, poetry, or anything else.
So figure out how your art connects not only to fellow people, but to the brands you and your friends love. You might be surprised to find that some of these companies are your biggest advocates!