Three Paradigms for a Successful Alumni Engagement Strategy

Authored by Ryan Catherwood, Higher Ed Live blogger and Former Host of Advancement Live, Assistant VP for Alumni and Career Services, Longwood University

Alumni engagement is about making stronger alumni under the flag of the university. Our efforts should yield personal and professional success stories and in the process increase school spirit. Successful alums that can equate post-college achievements back to the institution will hopefully be compelled to give back both time and treasure over the long term. At least, that’s the goal as I see it. But I believe there are two prevailing paradigms within higher education that might ultimately hold back an institution from realizing some of their engagement goals. Read More...